All businesses need a social media presence to solidify their brand. With your customers—and competitors—being active on social media platforms, you would be missing out on a lot if you don’t catch up. However, if you are busy with operational activities for your business, it is understandable that you don’t have the time to spare […]
By now, we’re sure that you’ve been told that a good marketing campaign can be the difference between a growing business versus one that’s doomed to failure. Unfortunately, marketing isn’t exactly easy, and with so many strategies and tips out there, it can be hard to know what actually works for your business. That said, […]
Having a social media plan is now an absolute must. Here’s how to quickly get one up and running. You’re in luck if you’re just getting started and seeking advice on launching a social media marketing campaign. We’ve put up a little cheat sheet to help you get started. 1. Determine your goals. This is […]
While you can’t have one without the other, it’s worth debating the differences between these two very different marketing workflows. If your marketing department uses content marketing, you must decide whether you will market the content you create yourself or hire outside help to help with the production. You can’t market content unless you produce […]
While link building is a challenge for some businesses, It can be quite a rewarding strategy to use if executed well. The question is, how do you execute link building for an eCommerce website? Here we look at some of the most effective tactics that you can use to build your own links for your […]
When developing a product or a service, an important step is to develop a pre-launch strategy. It doesn’t matter what your end goal is. Whether you want to make an influential splash or grow awareness to get more leads and sales, there are several elements of a pre-launch strategy you should consider. Create an Effective […]
A digital marketing plan can help you achieve your brand’s objectives. It is a tool that will guide all of your marketing activities and day to day work. However, creating the plan alone will not guarantee you get immediate results. A digital marketing plan needs to be practical to be genuinely effective. It should include […]
If you own a business, it needs a voice to connect with customers to succeed in your endeavour. It has to have a unique and memorable voice, making others want to engage with it. An effective brand voice lets an audience connect with and believe in the company. It inspires potential customers to get to […]
All products are expected to offer benefits for their creators and owners. Creators get income or revenue from selling, and, in turn, owners receive something that would help them with what they need. Digital products are tools you can utilise through online mechanisms. As the digital world continues to expand over time, digital product development […]
Traditional advertising has been on a steady decline since people don’t spend as much time on TV as they used to. Instead, their eyes are drawn to their mobile and computer screens. Nowadays, most of their time is spent on social media, and good brands have seized their opportunity. What Brands Stand to Gain from […]
