When developing a product or a service, an important step is to develop a pre-launch strategy. It doesn’t matter what your end goal is. Whether you want to make an influential splash or grow awareness to get more leads and sales, there are several elements of a pre-launch strategy you should consider.

Create an Effective Landing Page

A landing page is the first impression your customers get of your new product. It should be designed to make your prospects want to learn more. A well-designed landing page can easily convert your visitors into prospects and eventually, customers.

You can do many things right to create an effective landing page. When planning your landing page, consider the value and benefits of your product or service. What is it that you want your prospect to do? Why should they do it?

A great way to convey this information is via an interactive landing page, because it allows you to guide your prospect throughout the page.

Interactive pages will also give you the opportunity to drive the visitor to action. What action do you want the visitor to take?

You have to ask yourself: 

  • What do you want to get from this content? 
  • Do you want to generate leads? 
  • Do you want to build your email list? 
  • Do you want to drive sales? 
  • Do you want to drive prospects to a particular page?

Once you’ve answered these questions, come up with a free or paid funnel that will lead your visitors to your desired outcome.

Educate Your Target Audience with Content Marketing

There are a lot of things you can do that don’t necessarily involve creating a product but can be a huge part of your pre-launch strategy. Content marketing is one of them.

With content marketing, you’re building an audience base instead of trying to sell them something. Content marketing allows you to deliver your product or service to your target audience, helping you build a relationship with them.

In addition, it gives you a chance to help them solve their problems by providing them with the educational resources they need.

Content marketing is a great way to bring awareness to your product or service. But, your content should focus on solving problems.

Build a Social Media Editorial Calendar

There are several ways to engage with your audience. Social media is a great way to do it. Unlike email marketing and traditional advertising, it’s interactive and gives your prospective customers a chance to be part of the conversation.

You can build an engaged community of followers who will eventually become your prospects with social media.

A great way to build awareness on social media is by creating an editorial calendar. You can use this editorial calendar to publish engaging tweets and relevant blog posts regularly.

You don’t want to publish too much, too soon. You want to focus on getting your message across in the most effective yet least aggressive way possible.

Take Advantage of Email Marketing

Email marketing is another channel for you to build awareness. It’s an easy and direct way to reach your audience and drive them to your desired outcome.

Because it’s direct, you want to make the most of your email campaign. However, you want to make sure you don’t come on too strong.

Email marketing isn’t exclusive to pre-launch. It should be part of your regular marketing strategy after launching your product or service.


Pre-launch is the first step of your product cycle, and as such, you have to do a lot to make it successful. Planning each step of your marketing campaign is a critical part of this process.

The more you prepare before you launch, the more successful your launch will be.

Kiin Agency is a trusted digital agency in Chippendale. We can help you build pre-launch strategies for success. Get in touch with us now!