While link building is a challenge for some businesses, It can be quite a rewarding strategy to use if executed well. The question is, how do you execute link building for an eCommerce website? Here we look at some of the most effective tactics that you can use to build your own links for your eCommerce website. We also try to explain how to use them to help your online business to succeed.

1. Audit Your Website’s Inbound Links

Whether you are starting a new website or you have built one for some time, it is important that you know what your website’s inbound links are. The best and easiest way to do this is to use one of the free tools online that allow you to see all of the links to your website and where they are coming from. This is the most crucial step not only to link building but also to search engine optimization. Once you have the site set up, link building can be much easier.

2. Optimize Your Internal Links

Your website should be structured in such a way that your content is easy to navigate and find. This may sound simple enough, but it is something that is often overlooked and can be an important factor for on-site search engine optimization and user experience. You should use internal links to help users navigate and find other areas of your website. Make sure you do not overdo this. Using too many links can be a sign of a low-quality website and can get your site penalized.

3. Try to Get Backlinks from Relevant Sites

Some of the best sources of links are going to be other relevant websites. Relevancy is the key here, and if you can find sites that are relevant and that offer something of value to your website, then you will do well. Try to get your links from directories, niche communities and blogs that can offer you some type of value. If you can offer them something of value and they are interested in working with you, then you should be able to get them to link to your website.

4. Participate in Guest Blogs

Guest blogging can be one of the best ways to get backlinks for your eCommerce website. It also helps you to gain quality backlinks that can help improve your search engine rankings. A well-written guest blog article can do this, but you need to ensure that your content is relevant to the audience. If you can provide value to the readers, then it will be easier for you to get them to link to you. Make sure that you optimize your guest blog article for search engine traffic and with your target keywords. You can do this by using the keywords in your title, sub-title, content and other areas.

5. Use Content to Build Links

While you want to ensure that your content is highly relevant, you should also try to work on building content that is going to be highly shareable. This is important because it can help you to build links. When you do this, you should also promote this content. The more people that talk about it online, the better. You should also do this with the content that you regularly post. This will help you to get other links and build your online presence.


While it may seem challenging, you can learn how to build links for your eCommerce website with a little bit of time, dedication and effort. You just need to understand what your website needs, as well as what you can use as a resource. If you can use a combination of all of the tactics above and work on them regularly, you will be able to get the links and the rankings that you want.

Kiin is a full-service digital agency for startups to help them thrive and grow in a constantly evolving landscape. Whatever your goals are for your business, our team can help you realize them through our digital marketing solutions. We’re here to be an extension of your team and make you guys look good. Contact us today to get started!