If you own a business, it needs a voice to connect with customers to succeed in your endeavour. It has to have a unique and memorable voice, making others want to engage with it.
An effective brand voice lets an audience connect with and believe in the company. It inspires potential customers to get to know the company and its principles.
Here, we’ll highlight everything to know about brand voice and how to create your own.
Defining a Brand Voice
A brand voice is all the different ways a company communicates with its customers. They include but are not limited to written materials like emails, website content, and social media posts.
The purpose of a brand voice is to attract and retain customers consistently across all avenues of communication.
Is Brand Voice Different from Brand Identity?
Yes, brand voice is different from brand identity. A brand voice is the way a company communicates with its customers.
Your company might have a brand identity it uses in marketing materials and on social media, while it may have a completely different brand voice when talking to customers one-on-one.
Why Is Creating a Unique Brand Voice Important?
A company voice is critical when trying to communicate effectively to customers. If your brand uses the same dull way of writing and speaking to customers and all other avenues of communication, customers can associate your voice with other companies that talk the same.
This can be a problem in the long run, especially if your goal is to differentiate yourself from your competition.
What Is a Good Brand Voice?
A good brand voice is memorable, recognisable, and unique. It can also connect to an audience and get them to care about the brand.
Some elements of a unique brand voice include:
- Personality
- Humour
- Informality
- Authenticity
- Uniqueness
- Elegance
How Does One Create a Successful Brand Voice?
One way to create your company’s brand voice is to use your company’s brand personality. To do this, you must ask yourself:
- What makes my brand unique?
- What do we want our customers to think about us when they read our messages?
- What does my brand want to be seen as?
- What would my brand’s friends describe it as?
- What are my brand’s traits and characteristics?
- What are my brand’s goals and aspirations?
- What do my brand’s competitors do?
- How and where do my brand’s competitors communicate?
- What does my brand want to share with its customers?
- What does my brand want to relay to everyone else?
Once you have answered these questions and learned your brand’s personality, you’ll need to come up with a way to convey it. The most effective solution you can do is to use your company’s brand voice in all communications, from your website to your voice on the phone.
Conclusion
A brand voice is one of the most powerful ways your company communicates with your customers. It sets your company apart from others and gives it personality. Using your brand voice across all communication channels can help you create a brand identity that stays consistent and memorable.
If you need the expertise of a brand agency in Sydney, turn to Kiin Agency. We help brands thrive in an increasingly complex marketing landscape through creative thinking, design, and media. Email us today!