While you can’t have one without the other, it’s worth debating the differences between these two very different marketing workflows.

If your marketing department uses content marketing, you must decide whether you will market the content you create yourself or hire outside help to help with the production. You can’t market content unless you produce it first, which goes through its own rigorous process of conseptualisation and screening.

Once you have the finished product, it is not enough to distribute content and call it “content marketing.” You must market that content as if it were a standalone product. Once this is completed, you can now invest your resources efficiently and effectively to achieve your marketing goals. This is why content production and content marketing have two very different yet complementary disciplines.

Content Marketing

Content marketing is a broad term. In its purest form, it refers to content as a marketing tool. This includes creating content, sharing it with your audience, promoting it in all relevant channels, and using analytics and metrics to help you improve your content marketing.

When visitors come to a website, they want to find information about the company’s problem. They want to learn about your products, services, and company culture.

The Importance of Content Marketing

The use of content as a marketing tool is essential because it allows you to reach your market at a different point of the buyer’s journey.

Most organisations do a great job of bringing consumers in the front door but then leave them there. On the other hand, content marketing can be offered at a different point of the buyer’s journey in self-service content.

Content Marketing Strategies

1. Know Your Audience

Content marketing involves engaging with your audience. Improving your content marketing should start with understanding who your audience is, what they like, and how you can serve them better.

It does not do much good to create content that does not meet the needs of your audience.

2. Identify the Purpose of your content

It is not just creating content; it makes content with a purpose. Once you know your audience, you should know what they want. A content series can be created to help solve a problem. Use case studies to educate your audience and generate leads.

3. Provide Value Through Content

Never create content just because you think you are supposed to. Instead, create content relevant to your audience. Content creation should be seen as a service. The benefit you provide your audience should be the same as any other product or service you offer.

Content Production

Content production is the process of creating content, which is more than just writing articles, making blog posts or taking pictures. It involves the creation, production and formatting of content focused on the type of content that fits your brand, your audience, and your organisation’s needs.

If you are going to create content, you will need to decide what types of content to make. The most basic types are text, images, audio, and video content.

Benefits of Content Production

While content marketing should be seen as a process, content production is a one-off event. However, it must be a cyclical process that must be monitored and scheduled to improve its effectiveness.

Content production is a marketing investment. While content marketing allows you to reach your audience at different points of the buyer’s journey, content production is used to have materials to get your audience to visit your website.


Content marketing and content production are vital to any marketing campaign’s success. Together, they are like the two sides of a coin. One cannot exist without the other, and each focuses on a different aspect of your comprehensive marketing strategy.

If you are looking for a digital marketing agency in Chippendale, Kiin Agency is the best agency for you. Kiin is a full-service digital agency founded to aid organisations in thriving in an ever-changing world. We blend strategy, creative thinking, design, technology, and media to help your goods stand out.