KIA
Kia’s new brand positioning enabled them to look outside traditional media channels, be daring, and think outside the box – all with the goal of transforming into a brand that inspires people through movement. We were tasked with creating content which connected Kia with parents, showing how the Sportage, Sorrento and Carinval are the perfect cars for all families – no matter the size.
Deliverables
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The coffee run with Kia
By anchoring the campaign in a relatable family activity (the coffee run) we were able to highlight the key features and benefits of the Kia range, in a natural and engaging way.