LEGO DUPLO 2022
LEGO DUPLO were looking to raise awareness with millennial parents of toddlers about the benefits of learning through play. To achieve this, we created a campaign and animated video series showing the magic and imagination of playtime in collaboration with connection expert Genevieve Muir, showing all parents the power of play within the everyday.
Deliverables
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The ability to make magic out of the mundane...
When children are playing on the floor with some LEGO DUPLO, or their favourite toy... it really is like they are in their own imaginative worlds. We used this insight to create a series of educational and inspirational animated videos, as well as an extended campaign educating parents about the positive benefits of playtime.
