Many businesses are now investing in their websites to be more user-centric. This means that many e-commerce websites are now prioritising the User Experience (UX) of their website to ensure that they deliver the best.
But how exactly does UX help with marketing in the e-commerce industry? In this article, we compiled a list of reasons why the UX of an e-commerce site is vital to its marketing success.
1. Increase Conversion Rates
The most obvious way that UX helps with e-commerce site marketing is through conversion rates. When a site is easy to navigate and understand, customers are more likely to convert.
When customers struggle with deciphering the navigation or working out where to go next, they leave without buying. And it’s challenging to persuade them to come back. With a well-designed and user-friendly site, customers can find the products they want easily, purchase them easily and be on their way.
2. Encourage Customer Loyalty
A UX designer’s mission is to understand how people think and interact with e-commerce sites. It’s important to understand how a customer makes a decision to purchase a product. And in order to do that, it’s vital to know what they find important.
So, by putting yourself in the customer’s shoes, a UX designer can help you understand what your customers want and how to deliver more of it. By improving your customer’s experience with your website, you can increase your customer loyalty because customers will keep coming back.
3. Improve User Satisfaction
The goal of any e-commerce site is to improve customer satisfaction. When customers leave a website feeling pleased with their experience, they are much more likely to return. They are also likely to recommend your site to others and continue to buy from you again and again.
With a UX designer, e-commerce sites can improve their user satisfaction. By understanding how users interact with your website, they can make changes to ensure that all customers are satisfied with the site and its content.
4. Attract New Customers
It is important to establish your brand in the market and attract new customers. And a well-designed UX can attract new customers. When new customers land on your site, they are immediately impressed with your product range, your prices and the ease at which they can find what they want.
The experience they have on your website will determine whether they come back and buy more. So, a UX that assists with conversion and customer loyalty can also attract more new customers.
5. Reduce Costs
It’s not just the users who benefit from a great UX. E-commerce sites can also reduce their costs. By understanding how customers shop, businesses are able to reduce the time spent answering their queries and the number of mistakes in the checkout process. This can save e-commerce companies time and money.
6. Strengthen Brand Image
The better your website is, the better your brand image will be. When a site is slow and difficult to use, customers will leave feeling frustrated. This can result in a negative brand image.
But when a site is well-designed, it will reflect well on your brand and improve your brand image. The better the experience a customer has, the more likely they are to recommend your brand to others and continue to buy from you.
Conclusion
The success of an e-commerce site relies on its ability to attract and convert customers. A well-designed UX has the power to help with conversion rates, customer loyalty and more. The better your website is, the more likely you are to attract new customers, retain current customers and improve your brand image.
Kiin is a digital marketing agency in Chippendale that aims to help brands grow. We offer unique solutions and services that are made specifically for each one of our clients. Contact us today to learn more.