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One Fine Baby

Launched in 2014 and attracting over 40,000 registered visitors in Sydney and Melbourne, One Fine Baby is Australia’s most stylish baby fair. Our brief was to bring this stylish fair online by designing a beautiful site that talked to the premium nature of the brand, while also ensuring the user experience was well planned out.

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deliverables

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CRM Development Rewards Program Planning UX & UI Design

A large site that needed strong pre-planning to simplify the overall user experience

The complexity of the design was trying and accommodate for a number of sections into the one platform. It included a Vendor Portal, Rewards Program, Reviews and a CRM integration, on top of the standard e-commerce pages.

A Vendor Portal to manage hundreds of brands

We designed the Vendor Portal allowing for brands to setup their own store within the One Fine Baby website.

Segmenting customers to influence conversions

We developed a sophisticated CRM program for the brand, building out automations and sequences based on consumer purchase and behaviour.


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