You’ve strategized on developing a social media strategy for your company and have set goals for the year. But for one reason or another are still having issues with your strategy that is not seeing the results you want. Why?

Lack of Consistency

It seems like a bit of a no-brainer, but consistency is key when building a social media strategy. Why would anyone follow and trust you if you aren’t consistently blogging and posting on all of your social media channels?

We know it’s easier said than done. But before you get started to create a social media plan, you need to decide on the following:

How often will you post on each channel?
Where does your audience spend their time?
What are you talking about on each social media channel?
Who will be responsible for handling the social media channels?

Once you have the answers to these questions, you are ready to strategise your social media plan for the year.

Overly Promotional

This is an ongoing battle among businesses trying to conduct business on social media platforms. But if you want to make an impression on your audience, you need to be more than a commercial.

Instead of worrying about getting your message across, focus on providing high-quality content that your audience will want to interact with.

For instance, if you are posting videos, create educational and thought-provoking videos. If you are posting infographics, create informative infographics and provide valuable insights.

Not Knowing Your Audience

Social media is all about connecting with others, and connecting with others is about knowing them. So before you can build your social media strategy, you need to conduct an audit of your current audience.

Start with analysing your social media analytics. You should know where your audience lives online. From there, you need to find out who they are and what they value.

It’s important to get to know your audience because you need to know how they prefer to be communicated with.

Lack of Content Customisation

When dealing with an online audience, you need to engage with them on their terms. For example, if your audience lives on Facebook, you need to know how your audience interacts with the social platform.

One of the most common mistakes is always using the same voice and tone across all social media channels. That being said, you’ll want to find a way to adapt your voice and tone to match your audience. For example, if your audience keeps things casual, then you’ll want to keep things casual.

Not Engaging Your Customers

Social media platforms are all about the audience. If there is one thing that you need to remember, it is that your audience is the priority. It doesn’t matter if you have the best product or service available; no one will know about it if you fail to engage your audience.

One of the most important things you can do is build relationships with your audience. Social media platforms are a great way to build those relationships because you can provide a personal touch.

When you provide a personal touch, you are more likely to develop a relationship with your audience. It doesn’t matter if you are selling products or services. If you don’t develop relationships with your audience, then you will lose them.

Wrap Up

Social media is a great way to get your brand out there, and it is a great way to get customers to notice you. But that being said, it’s important to know that social media is more than just a marketing tool. It is about the connection that you have with your audience. And yes, a lot of work goes into creating this connection. But it is worth it. Social media is all about the people. Remember, it’s not about the brand. If you don’t have the people, then you don’t have the brand.

Sometimes, you need good social media management in Sydney. Let us help you here at Kiin Agency. We are a full-service digital agency that helps brands thrive. Get in touch with us!