If you want to maximise your content production efforts, a solid plan is essential. You can effectively manage your projects and content by planning the workflow or working with an expert on content production.
Here’s an analysis of content production in Chippendale. Read on to learn how to efficiently plan the content production process.
1. Finding The Assets’ Locations
In digital marketing, there are frequently numerous files that need to be organised and kept.
Keeping these files locally on each team member’s computer is completely pointless. The most recent versions must be downloaded and updated continually, which takes time and increases the risk of mistakes.
Do this: Choose an easy, free storage option from Google Drive, Microsoft OneDrive, or Dropbox if money is an issue. Since you’re here to learn about more effective content-generating methods, your best option is something made especially for marketers.
Don’t do this: Up to three platforms can sync your data simultaneously. Whether cloud-based or free, it is a terrible idea since team members will get lost, and files will be forgotten. To save time and trouble, plan.
2.Developing File Folder Structures and Naming Conventions
You need to be able to locate your files fast if you want to be truly effective. Yes, you can utilise the search feature on your platform, but since your files are organised into folders, you still need to view them.
For instance, getting organised was necessary for me to put up a strong email marketing automation.
You can start by organising your folders.
Do this: You should come up with a naming scheme that feels natural to you. You can avoid having to look up your rules each time you name a file by doing this. Additionally, this method reduces the possibility of mistakes.
Don’t do this: Use an absurdly long string. That would defeat the purpose of this technique. I think it’s best to have three to four components per string.
3. Scheduling Content on A Calendar With Deadlines
The following are the objectives for this phase. By the end, you ought to have a full calendar with all the upcoming material in your possession, ideally for the next six months. How would you approach that?
Do this: Colour-code the entries in your calendar based on their type (e.g., articles, social posts, events, etc.).
At this stage, it should be sufficient to identify each type of material based on its title and creation date.
4. Creating Repeatable, Task-Based Workflows.
If you have a detailed job list, you can release content more quickly. Not only will you become better organised as a result, but the faster delivery of material could help enhance website traffic, follower numbers, and return on investment.
5. Implementing A Content Review or Q/A Procedure
Do this: Make each manager’s permission details unique (e.g., timelines).
Don’t do this: You have gone too far if your approval chain has two digits. Work with your decision-makers to decide who needs to be involved.
Finally, pay attention to your results. It is possible to establish a Google Analytics dashboard with automatic reporting options. You can also work with content producers in Chippendale if you need help strategising your content production process.
Kiin is a full-service digital company that was founded with the express purpose of helping brands thrive in a constantly-evolving world. We combine strategy, creative thinking, design, technology, and media to make your products stand out. If you need content production in Chippendale, contact us!