Marketing may be challenging for every business. Everyone seems to be vying for attention, making it challenging to separate from the pack. Small businesses frequently struggle with limited marketing budgets and resources. 

This limits the exposure of their brand. The excellent thing is that advertising your business is now simpler and more affordable, thanks to the abundance of marketing platforms available today.

If your company doesn’t appear in search results, you’re losing out on a lot of potential customers. So, the secret to explosive growth for small firms is to implement result-driven marketing methods. 

With the correct marketing plan, you’ll observe how your company develops into a well-known brand and produces a profit.

In the following sections, you will find a few types of marketing strategies that can make an impact on your business.

Referral Marketing

Nothing is better than word-of-mouth, but only if it is positive word-of-mouth. Obtaining referrals from other people is one of the most powerful marketing tactics you can do.

Its slowness is a concern. Additionally, word-of-mouth spreads more slowly the longer your company cycle is. You can solve the speed problem by requesting testimonials, suggestions, and reviews on social media.

If your company uses Google, Facebook, or Amazon, suggest satisfied customers submit reviews on those platforms. Although word-of-mouth advertising is excellent, it is rarely an effective marketing technique.

Content Marketing

Using content to draw users to your service is known as content marketing. Both B2B and B2C transactions use it. The right material is found through content marketing, which may then be produced and shared on social media and found via search engines.

Search engine optimisation and community management for social media are the two key disciplines you must employ in content marketing.

Push marketing, which uses paid media to spread material more widely or more specifically to the proper target market, is a common component of inbound marketing. B2B is where inbound marketing is most commonly applied.

Local Marketing and SEO

Local marketing aims to reach people in a particular region. It is obviously a form of B2C marketing. Prior to now, local marketing was done through billboards and the yellow pages. Still, because of digital media’s hyper-targeting capabilities, there are now many more chances for local online marketing.

SEO is likely the most crucial digital marketing strategy for a small business trying to sell locally. Consider it the digital equivalent of the phone book. 

Regarding digital billboards, social media advertising can specifically target those within the specified distance of the point of sale, like a retail establishment.

To get people into the store, utilise discount coupons. SEO, community management, paid search, and paid social advertising are all part of local marketing.

Email Marketing

Online and offline communications that are part of an email marketing plan seek to obtain a client’s email address to continue a relationship through newsletters or email automation.

It’s one of the most popular B2B strategies, but it can also be used for B2C, and it works especially well when decision cycles are lengthy. While prospects go through the decision-making processes that could result in their becoming clients, ongoing email exchanges keep the relationship going.

Marketing automation tools, which can track user interactions over time, are the ideal approach to managing a connection via email.


The range of additional digital marketing methods available to your company is growing due to ongoing and constant digital disruption. For both B2B and B2C, word-of-mouth marketing is the most effective tactic. 

However, it lacks acceleration. Thus, you must incorporate components from one or more of the aforementioned tactics. Your product, your target market, the duration of your sales cycle, and the available resources will all influence your company’s best strategy.

Kiin Agency is the digital marketing agency in Chippendale that can help stamp your brand online! 

We’re a full-service digital agency that combines strategy, creative thinking, design, tech, and media to help your brand thrive in an increasingly complex landscape. Contact us now for a consultation.