A landing page is named so because it is the first page visitors land on when going to your website. Now, it seems pretty simple enough, and there does not seem to be too much to it. However, landing pages can impact your business greatly.

The Importance of Landing Pages

Landing pages are more crucial than many people think. There are various advantages to having a well-designed landing page and some of these are listed below.

1. Utilise for Business Goals

Because a landing page is the first thing visitors see when going to your website, you can utilise it to support whatever current business goals you may have. For example, you may be aiming to promote a certain product to your audience, so you can advertise that on the landing page. Whatever it is that you are aiming to do, you can set up your landing page for that specifically.

Using your landing page for a business goal is an excellent way to achieve it. The landing page will determine whether people would stay on your website or not, and even if they choose not to, you at least got a reach with your business goal by having it immediately appear on the landing page.

2. Gather Data and Insights

You can link your landing page to multiple things like a specific campaign, content, email and whatnot. One of the best parts about landing pages is you can see where your visitors are sourced or coming from. This gives you valuable insight and data for your business.

Additionally, you can use your landing page for testing, especially in its early phases. You can create different versions of the landing page and you can see which one of them ended up bringing in more leads or conversions.

3. Get More Leads

One of the best strategies to do with your landing page is to get more leads. Many businesses use their landing page as a way to gather information from their visitors. The landing page is where they often place a contact form or an email subscription form where people can sign up to be a part of mailing lists.

Getting more leads is very important because it helps you have a bigger audience with which you have direct contact. Leads are also one of the best ways to increase conversions, so the more leads that you have, the higher the chances that you can have conversions.

4. You Can Create Multiple Landing Pages

Remember how we mentioned that you could link your landing page to multiple sources? Well, these sources can also have different landing pages linked to them. This creates a curated landing page, depending on the type of audience that you have.

For example, if you have different demographics for different content or different platforms, then having multiple landing pages is ideal. Various landing pages will appeal to different people, and by making it more curated to each specific source, you are addressing specific and different audiences.


A landing page is not just what visitors on your site are greeted with—it can help determine whether someone would stay on your website or not. It is important to understand what landing pages can do for you and to ensure that you make the best one for your website.

If you are looking for a digital marketing agency in Chippendale, you can reach out to us at Kiin Agency. Our goal is to help brands thrive amongst their competition through strategy, creative thinking, and tech. Contact us to learn more about our services.