Your logo plays an important role in your business presence. It represents whatever you want to promote. Yet, many brands still don’t see the need to invest in a logo that fully encompasses what they are about. 

The Importance of Your Logo

Logos are more than just a small image plastered on your collaterals or big flashy graphics on your store signage. Your logo is a part of your branding, and branding is everything.

Still unconvinced? Here are five reasons a logo shouldn’t be an afterthought.

  •  Brand identity

Do you remember the Nike tagline “Just do it”? If yes, then you are also aware that they incorporated their logo in every piece of their product so that you can see their brand anywhere you go. The logo provides the brand with a unique identity. Once a brand is recognised, it becomes easier for the company to enter or challenge the market. It is just like a name; once you are recognised by it, you cannot easily dissociate yourself from that name.

  • Recall

The logo helps a company to make a long-lasting impression on the minds of its audience. It works like a memory booster. Even if they look at a logo for a few seconds, they will remember it. And the next time they see it, they will remember your brand. Or the next time they encounter something related to your brand, they will remember your logo. All these can mean sales or conversions down the line.

  • Distinctive Mark

Your logo is like your brand’s fingerprint; it’s only you who has it. It is unique, and it can create a memory of its own. People can recognise the familiar logo out of a million logos. They can have a strong feeling of relating it with the brand, products and services they offer.

  •  Promotional tool

Logo can be used to promote your business, products, services and organisation. It can make the brand more recognisable and memorable. Promotional t-shirts, notepads, mugs and tote bags are items that are almost used daily. When your logo is on any of these items, that’s advertisement for you.

  • Competitive Advantage

The logo makes a company be distinguishable from others. It helps a company to stand out from the crowd. Even if you are in a crowded environment and share the same product with other companies, your logo can make you stand out and popular.

A Logo That Resonates

Logos are an important part of any company’s branding and marketing campaigns. A good logo is memorable, unique and fully represents the brand. Logos used to be separate from branding. That’s not the case anymore. Now, they are a crucial way to communicate your brand values to your potential customers. Hopefully, this article has convinced you not to sleep on an effective logo. Now, it’s time to make a logo that will resonate with your brand and your audience. Doing so will help you have a powerful presence today.

Have the best logo with the help of a brand agency in Sydney. Kiin Agency helps brands thrive through strategy, creative thinking, design, tech and media. Contact us today to get started