There are a lot of misconceptions out there when it comes to branding, and, unfortunately, some of these misconceptions have affected many of our ability to make the most out of branding. As such, knowing the truth in the fog of myths is vital to ensure your time and effort are put into branding to ensure your company is shed in the best light possible!

In this blog post, we’re going to dispel some of the most common branding myths to hopefully reveal the actual truth behind some of the myths you may previously think were genuine:

Myth #1: Branding Is All about the Logo

A lot of people think that branding is all about the logo. While a logo is an important part of a brand, it’s not the be-all and end-all. A brand is much more than just a logo. It’s the sum total of a company’s values, mission, and identity.

Myth #2: Branding Is Expensive

Another common misconception is that branding is expensive. While it’s true that some brands have very large budgets and that, depending on what they do, things can get super expensive. However, you don’t need to spend a lot of money to create a strong brand. There are many ways to create a powerful brand on a shoestring budget, so regardless of how much you have for branding, you can do a good job!

Myth #3: Branding Is Only for Big Companies

Another myth is that branding is only for big companies. This simply isn’t true. Branding is important for companies of all sizes. A strong brand can give a small company a big competitive advantage.

Myth #4: Branding Is a One-Time Exercise

Some people assume that once you are done with branding, you don’t have to go back to it. Unfortunately, that’s just not true. Branding is an ongoing process that should evolve as your company grows and changes. Your brand is your company’s identity, and it should be reflected in everything you do, from your logo and website to the way you interact with customers. A strong brand will help you attract new customers and retain existing ones, and adaptation is required to keep up with new trends and more!

Myth #5: Anyone Can Do Branding

Finally, some people think that branding is easy and that anyone can do it. This is simply not the case! If it were, all the brands in today’s world enjoy plenty of success, and as you are well aware, many businesses fall short of that. Branding is a complex process that requires a lot of thought and planning. It’s not something that you can just wing. As such, if you want to be successful with branding, you need time and effort. If you can’t afford those two things, then work with a professional agency for it.


Hopefully, this blog post has helped to dispel some of the most common branding myths. So if you previously believed in any of them, we hope that you now know better! Remember, branding is much more than just a logo. It’s an ongoing process that requires thought and planning. And it’s important for companies of all sizes. So, ensure you get your branding right, and that will go a long way in helping your business achieve success!

Kiin Agency is a full-service digital agency that’s built to help brands grow in an ever-complex landscape. If you are looking for a digital agency in Chippendale to grow your brand, work with us today!