Businesses of all sizes and industries now realize that video content helps them reach their target audiences and inform consumers as they make purchases. Businesses are using video content as a marketing tool to educate people on the latest products and services and convince them why they should buy the product or make use of a service.

Businesses are wise to understand the importance of aligning their brand story with their video marketing efforts. Brand stories connect companies with their intended audience while showcasing the benefits of their business in a relatable and meaningful way. Here are four ways that brand story videos can benefit any business.

Videos Are Easy to Absorb

When it comes to content, video may be the most accessible. One of the strengths of video is that it makes a powerful medium for storytelling. Using videos in marketing is effective because users can easily watch the video content and absorb the information. Compared to text, users are less likely to skip over video content. To add to this, people are also more receptive when it comes to video content so you can pack your brand videos with a lot of information without overwhelming your audience.

Branded Videos Are Great for Reaching Your Target Market

The goal of marketing is to connect your business to your target market. Video marketing is a great way to tell stories because the video is easy to distribute to target audiences. Keyword searches help businesses find customers on social media and video hosting platforms like YouTube, where businesses can target specific audiences.

Brand Videos Humanize Your Business

The last thing you want is for your brand to seem cold and disconnected. Video content allows companies to humanize their business. By giving people an inside look at the business, and shifting the focus away from the product to the people and processes behind it, consumers are able to understand the company more personally.

Brand Videos Are Engaging

One of the main goals of your marketing campaign should be to find a way to better engage your audience. And while there are a slew of different ways to do this, very few are as effective as video content. When designing a brand story, businesses should make their brand story interactive. An interactive brand story will allow the audience to engage with the brand story and encourage them to interact more with the business. As a result, the audience will form a deeper connection with the brand.


We hope this article proves to be useful when it comes to helping you gain a better understanding of how video content can help improve your brand. As you can see, there are a slew of different ways video content can help you maximize your business. Marketing strategies should always include video content. Companies can connect with their target audience through storytelling with video. Videos can improve a brand’s overall reach, spread a story and improve the company’s online presence. Be sure to keep everything you’ve learned here in mind so that you can take your brand to the next level.

Kiin is a full-service digital agency in Chippendale created to assist brands and businesses in thriving in an increasingly complex environment. We integrate strategy, creative thinking, design, technology, and media to make your items stand out.