Developing a strategy to promote your business by drumming up a viral sensation is a constant struggle for many communication professionals. The right idea or concept can be incredibly successful, but not all creative ideas are a sure-fire hit. 

It can be hard to reinvent the wheel, but you can develop a successful brand strategy to raise brand awareness among your target audience with effort and the right approach.

  • Fan Participation

If you want your campaign to spread like wildfire, you need to involve your fans and followers. Motivate your fans to share and spread your message, as well as encourage them to talk about your campaign.

Make your message shareable by optimising your content for sharing on social media platforms or apps. Popular social media platforms such as Facebook and Twitter encourage users to spread their marketing message so you can significantly increase your chances of getting your message out to the masses.

  • Sponsor Local Events

Local events such as festivals, community fundraisers, and other special events can help you create brand awareness. It’s an excellent opportunity to promote your product or service, especially if you are a local or regional business.

Optimise your message by getting creative. Create high-quality, shareable graphics and videos to promote your involvement in the event, and use the event hashtags to further spread your message to the right audience.

  • Offer Free Samples

If you are a business that focuses on selling products or services, you should consider giving out free samples to potential customers. Giving away free samples is a great way to show potential customers your products and services.

Be a good listener and try to understand what your potential customers want. Target your message to the demographic that you want to reach out to.

  • Use Humour in Your Marketing Campaign

Humour is an effective marketing strategy to promote your brand because it attracts attention. If you use humour in your marketing campaign, you can draw attention.

For instance, use humour in your commercials or ads to grab your target audience’s attention. Your message will be more memorable in the minds of your target audience if you use humour to raise brand awareness.

  • Use Interactive Campaigns

Creating an interactive campaign helps you increase brand awareness. Interactive campaigns effectively reach out to many customers to get their attention.

For example, you can use interactive print ads to impact your customers and spread your message. An interactive campaign can exist in various forms and using different platforms. It could be a contest or an online platform.

  • Use New Technology

It’s essential to know how to use new technology to spread your message. New technology can help you reach out to a large audience. You can use different types of technology, such as augmented reality or virtual reality, to create a more memorable campaign.

Make sure that your message is well-crafted to make the best use of the technology. To make your message more meaningful, you can develop an interactive VR experience to help you show your products and services to potential customers.

Conclusion

Your business will see a significant increase in brand awareness if you take the proper steps to reach out to your target audience. Developing a brand strategy to reach out to your target audience can be exhausting and daunting, but it can be an excellent investment for your business.

Kiin Agency is a full-service digital agency purpose-built to help brands thrive in an increasingly complex landscape. We combine strategy, creative thinking, design, tech & media to make your products stand tall. If you need a creative agency for startups in Chippendale, we’re it! Get in touch with us today and let us know how we can help!