Whenever companies try their hand at making their brand known, it can lead to a somewhat hit or miss situation. This is because of a lack of strategy and creativity that is the key to successfully making people more aware of what their brand offers.
6 Methods for Improve Brand Awareness Strategies
To rectify that, here are some strategies you can use to make sure your brand awareness campaign is both fruitful and sustainable.
Focus on Using a Specific Theme to Your Campaign
You want the themes and events that surround your brand to be connected, with the intention of creating a cohesive campaign. The best way to do this is by making sure that everything all has a common thread that ties it all together. This can be done in many different ways, and you want to look for the most creative methods to make sure your theme is represented and recognised. For example, you can do an entire promotion based on the colour purple, or create a new slogan that is short, memorable, and can be used in every piece of advertising and promotion.
Provide Strategic Thought Leadership
It is important to also focus on thought leadership instead of just trying to promote your business. This is a way of leading your target audience to believe you have all of the answers, and that you are the authority on a certain subject. You can accomplish this by providing strategic blog posts, white papers, webinars, and free resources for your audience to use. This will help you build credibility and thought leadership, creating greater trust and loyalty as a result.
Collaborate with Partners
A third strategy you can use to increase your brand awareness is to collaborate with other brands. Find other businesses that have similar values that you do and come up with a way to cross-promote your business with each other. This is a great way to increase both of your brand awareness and make potential customers really interested in you.
Sponsor Local Events
Sponsoring local events is a great way to get your brand name out there. It is a great way to show your brand in a positive light and get people talking about it. This is a great way to get face to face with your potential customers and actually get them to buy your products or services.
Simplify Your Message
The truth is that people are bombarded with messages every day, and they will not have the ability to absorb too many. This is why it is so important to keep your message as simple as possible and make it easily recognisable. Use colours, slogans, phrases, and other ways to visually communicate your brand message.
So take out any wordiness, and make sure you are able to get your point across as quickly and effectively as possible. When it comes to growing brand awareness, the amount you say isn’t as important as the clarity of your message.
Hire a Professional Marketing Agency
You can also use a marketing agency to help you create a more cohesive and engaging marketing campaign. They will have experience in coming up with strategies that go beyond just the core basics of your business, allowing you to build your brand awareness with more ease. Their expertise can allow you to grow your business faster and remain competitive in your target market.
There are a lot of ways to grow brand awareness, and you can use any or all of them to effectively reach your target audience. These are just some of the ideas to get you started, but you can always make adjustments as you go along and see what works best for your business. The key is to not just try to build brand awareness but build it in a way that will hold your audience’s attention and interest.
As a full-service digital agency, Kiin helps brands like yours thrive in an extremely competitive landscape. We combine strategy, creative thinking, design, tech & media to make your products stand tall. If you’re looking for a creative agency for startups you can trust, then Kiin is the right one for you. Contact us today to get started.